Archive for the ‘“shaping” the message’ Category

GOP senators to chide Reid

July 24, 2007

By S.A. Miller
The Washington Times
July 24, 2007

Senate Republicans are preparing to take aim at Majority Leader Harry Reid over the August recess for being “all talk but no action” and helping drag the Democrat-led Congress’ approval rating to a historic low, according to a document distributed to caucus members.

Sen. Jon Kyl of Arizona, chairman of the Senate Republican Conference, is meeting with members yesterday and today to disseminate a message critical of Democrats for endlessly debating the Iraq war, stalling judicial nominations and squandering time on at least 300 investigations of the Bush administration.

“We really ought to be asking why this Democrat leadership won’t allow Congress to move forward on serious policy debates,” Mr. Kyl said…

Read the rest at:
http://washingtontimes.com/apps/pbcs.dll/article?AID=/20070724/NATION/107240074/1001&
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Our own Peace and Freedom take on Mister Reid includes some definitions surrounding his all night Senate sesson on the war in Iraq: even though he knew in advance he did not have the votes to do any legislative work.

Pillow fight: (noun) A derisive term being used by so called “talking heads” to describe the U.S. Senate’s all night Iraq debate.

Pillow talk: (noun leading to a verb) The discussion, usually between partners, that occurs in the bedroom. Usually means one person is attempting to have sex with another. In the case of the current U.S. Congress, the term refers to Senator Reid’s “all nighter” where each party was trying to screw the other. See “all nighter.”

All nighter: (noun) Term used by adolescents who have failed to do their coursework and homework usually in school. An effort to cram a semester or more into one night: often to no avail. See Harry Reid.

See:
Lingo of Failure: How to Decode Washington Political Speak

Also see Right Truth at http://righttruth.typepad.com/

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The Pentagon Gets a Lesson From Madison Avenue: Needs a New “Brand” Identity

July 21, 2007

By Karen DeYoung 
Washington Post Staff Writer
Saturday, July 21, 2007; Page A01

In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq  in 2003, its “show of force” brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. military.

The key to boosting the image and effectiveness of U.S. military operations around the world involves “shaping” both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of “Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation.” The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp.  $400,000, was released this week.

Read the rest:
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/20/AR2007072002163.html?hpid=topnews