BEIJING (AFP) –‘s oldest has kicked off its initial public offering to raise about 50 million dollars on the Shenzhen Stock Exchange, state media reported Saturday.
China Quanjude (Group) Co. Ltd., which has been serving up the famous Chinese dish since 1864, on Monday launches its promotional tour to fix the price of its share offering, Xinhua news agency said.
The company plans to issue up to 36 million shares and raise at least 380 million yuan (50.6 million dollars), it said.
Dating back to imperial times, Quanjude is one of the oldest brands in China.
Starting from a small roast duck stall in 1864 under the Qing dynasty, the group now runs nine companies in China and 61 franchised restaurants, including five overseas, offering its specialty Peking roast duck.
Its most recent establishment opened earlier this year in the Silk Market in, a popular tourist shopping area.