Obama TV infomercial: Smart or overkill?

Barack Obama will go on national television tonight and air a 30-minute infomercial about himself and his presidential campaign.

Several political image makers, both Republicans and Democrats, say it’s a smart move. But is there a risk of excess in it, as well? 

From: Jeanne Cummings; Politico

While Obama hasn’t made many strategic mistakes in his campaign against Republican John McCain, he has, on occasion, shown a weakness for extravagance.

In July, Obama’s visits to Afghanistan and Iraq generated comforting images of the senator with military leaders and Iraqi Prime Minister Nouri al-Maliki. But his trip ended in Berlin with an image of 200,000 fans, mostly Europeans, chanting Obama’s name.

Democratic presidential candidate Sen. Barack Obama, D-Ill. ... 
Democratic presidential candidate Sen. Barack Obama, D-Ill. greets supporters at a rally in Raleigh, N.C., Wednesday, Oct. 29, 2008. (AP Photo/Jae C. Hong)

In August, his campaign navigated the minefield of the Democratic Party’s feuding families to pull off a convention that began healing the wounds between the Clinton and Obama camps. Then it came to its conclusion between two Greek columns where a triumphant Obama delivered an acceptance speech to a football stadium crowd of more than 80,000.

Today, Obama is dominating the television ad wars. As of Oct. 22, Obama placed 150 percent more ads than McCain in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania and Virginia, according to the Nielsen Co.
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Despite all that, and despite his lead in national and most battleground polls, the campaign decided to plunk down between $3 and $5 million to buy half-hour blocks of time at 8 p.m. tonight on NBC, CBS, FOX, Univision, BET, MSNBC and TV One for delivery of his final argument to the voters.

Read the rest:
http://news.yahoo.com/s/politico/20081029/pl_politico/
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